Nike Infographic Campaign
Motion Design | Digital
2024
Adobe After Effects, Adobe Illustrator
This motion graphic promo combines kinetic typography, bold transitions, and energetic pacing to promote a conceptual Nike campaign. Designed to highlight Nike’s core values of movement, empowerment, and innovation, these pieces deliver key stats and slogans through dynamic animation and strong brand visuals. Paired with a companion campaign poster, this project reimagines Nike’s visual voice across both screen and print, transforming the promo into a cohesive, multi-platform branding initiative.
Just Sketch It
The sketch phase was where the foundation of the video took shape. I explored dynamic compositions, pacing structures, and visual storytelling through rough frames and thumbnail sequences. Early ideas focused on how to translate data into movement, experimenting with layout flow, visual hierarchy, and brand elements that could support Nike’s energetic tone. These initial sketches allowed me to plan key moments of impact and rhythm before moving into production.
Fonts That Flex
For the designs, I selected Futura Medium and Futura Condensed ExtraBold as typefaces to align closely with Nike’s established visual identity. Known for its bold geometry, strong vertical presence, and modernist roots, the Futura font family reflects the energy, clarity, and authority associated with the brand. Its condensed structure allowed for impactful, space-efficient typography that enhanced motion and rhythm throughout the infographic, reinforcing both data and emotion in every frame.
Palette in Motion
The chosen color palette reflects a balance of energy, clarity, and sophistication. A crisp white sets a clean foundation, while the muted red adds warmth and emphasis, echoing Nike’s bold, motivational tone. The teal introduces a refreshing, modern contrast that brings visual movement and balance to the composition. Finally, the soft beige offers a subtle grounding element, creating harmony and depth without overpowering key visuals. Together, these tones support a dynamic yet approachable aesthetic that aligns with Nike’s spirit of innovation and momentum.
The First Cut
The first draft cut brought the project to life through initial animation, timing, and pacing. This version focused on establishing the visual flow, integrating motion with type and data, and testing transitions between key moments. While still in progress, the draft allowed for critical evaluation of timing, visual hierarchy, and brand alignment. This served as a foundation for refining rhythm, clarity, and overall impact in the final cut.
Visual Expansion
To extend the impact of the infographic video, I designed a companion campaign poster that translates motion into a bold static format. This expansion allowed the visual language of the video (typography, color, and energy) to be reimagined for print, reinforcing the core message in a single striking composition. The poster serves as a touchpoint for the campaign, bridging digital storytelling with brand presence in physical or promotional spaces.
Concepts on Paper
In the sketching phase of the campaign poster, I explored how to visually translate the energy of the video into a single, impactful static composition. Early concepts focused on layout, focal point placement, and how to integrate Nike’s brand elements (bold typography, color, and movement) into a still format. These rough drafts helped me experiment with hierarchy, balance, and message clarity, setting the groundwork for a poster that would feel cohesive with the video while standing strong on its own.
The Finish Line
The final campaign poster captures the essence of the Nike infographic video in a bold, static format. Featuring strong visual hierarchy, dynamic type, and the same refined color palette, the design translates motion into stillness without losing energy. The shoe takes center stage as a symbol of movement and performance, supported by impactful text and a clean composition. This piece reinforces the campaign's message while extending its reach beyond screen-based media.
Play. Watch. Repeat.
Experience the completed Nike infographic promo in motion. This final piece showcases the culmination of research, design, and animation – delivering bold visuals, brand-aligned messaging, and high-energy storytelling. Click play to see how data becomes dynamic and design drives the narrative.